Products Offered
In marketing, a product is anything that can be offered to a market that
might satisfy a want or need (Kotler et al., 2006). It is of two types: Tangible
(physical) or Intangible (non-physical). Since services have been at the
forefront of all modern marketing strategies, some intangibility has become
essential part of marketing offers. It is therefore the complete bundle of
benefits or satisfactions that buyers perceive they will obtain if they purchase
the product. It is the sum of all physical, psychological, symbolic, and service
attributes, not just the physical merchandise. All products offered in a market
can be placed between Tangible (Pure Product) and Intangible (Pure Service)
spectrum.
A product is similar to goods. In accounting, goods are physical objects that
are available in the marketplace. This differentiates them from a service, which
is a non-material product. The term goods is used primarily by those that wish
to abstract from the details of a given product. As such it is useful in
accounting and economic models. The term product is used primarily by those that
wish to examine the details and richness of a specific market offering. As such
it is useful to marketers, managers, and quality control specialists.
At S.E.E.D.© Technology Center we offer more than just exceptional
services, but tangible whole products. In marketing, a whole product is a
generic product augmented by everything that is needed for the customer to have
a compelling reason to buy. The generic product is what is usually shipped to
the customer. The whole product typically augments the generic product with
training and support, manuals, cables, additional software or hardware,
installation instructions, professional services, etc.
Whole Products:
- PRODUCT LIST COMING SOON!
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